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From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send.
Table of contents

The technology available for app-based mobile marketing allows companies to connect with their customers on a more personal level.

1. Optimize Your Site for Mobile Traffic

The average consumer is active on their phone for almost 3 hours every day. How many times do you think they see the apps on their home screen? While this does matter in terms of impressions and conversions, it also introduces an entirely new level of specificity to those interactions.


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Every modern smartphone uses cloud-based software to generate programs. These programs process massive amounts of information in seconds. Do you think it would be hard to have an app that sends out a push notification twenty minutes before dinnertime? Coupling this with a time-sensitive coupon available specifically for that user adds a level of action-oriented intimacy not possible with a traditional ad.

The possibilities for mobile-integrated artificial intelligence are limitless. By tracking user interests, it improves the experience for everyone involved. You save time and money by focusing your marketing efforts on high impact results. Below are two examples of app-based marketing helping major companies reach their customers in new, more personalized ways.

This was also the year they began pushing their cutting edge mobile app. One feature allows customers to order and pay within the app and pick up their coffee from the nearest location — no fuss, no lines. Plus, when the app launched, they initially only released it in the U.

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App-based marketing is no mere fad. The giants have already staked out their turf, and the companies with the appropriate capabilities are in the development process. Luckily, there is another option. By using mobile development platforms created by the best app makers , businesses now can learn how to build a mobile app quickly and affordably. These services are simple to use for even the most tech-resistant individuals. Drag and drop widgets and design the entire thing in under a few hours.

Not everyone can afford to pay hundreds of thousands of dollars just to stay competitive, so these companies do their best to accommodate every client in need of help. Thanks for pointing out that having a mobile app allows you to increase business by sending out time sensitive push notifications.

The company I work for has been brainstorming ways to attract customers through marketing. Your email address will not be published. Why are these questions so important? You need to always keep in mind that customers behaviour is not the same in desktop and mobile environments. Once you launch your mobile-friendly website, remember to check your mobile analytics. Having these analytics discriminated from the desktop version will allow you to see how are you doing with your mobile marketing, which will then allow you to optimize it.

Sad to say though, this is a huge mistake too. So this means that you have to adjust your ad length.

47 Mobile Marketing Statistics To Transform Your Business

Google says that mobile ads should be shorter than 60 characters, and links should be between 15 and 17 characters. Take a look at thisexample:. Source: 3qdigital. So not using this technique in your favour is a really big missed opportunity for your small business. How can you use SMS? For example, you could use SMS messaging for:.

There are plenty of ways to use SMS marketing, and they work like a charm for small businesses. Here are some great ideas for small business owners to check. You need to remember that mobile marketing is just another tool in your marketing toolbox. Use it as a part of your whole strategy, not as a stand-alone solution.

Before you start creating your mobile campaign, you should be able to answer the following questions:.

Small Businesses Need Mobile Marketing Strategies More Than Ever

Addressing these questions would give you a good idea of the role your mobile marketing strategy should play. Marketing Manager at Lander. He has a degree in Public Relations and is a digital marketing and social media maniac.


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  • The TextMagic Blog Text messaging service provider TextMagic brings to you the latest news, trends and inspiring ideas on how to grow your small business. So what can you do to create an excellent mobile experience for your customers? Does it have a quick page load time? How long is my mobile content?


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